Why you should invest in Responsive Web Design Services

Do you know any website that does not load well, or looks terrible, when you view it on your phone? Some of the problems that were observed in the development of the website were that the font used was too big, images were placed off the screen and navigation buttons were too small and hard to use.

The use of Smartphones has become a vital necessity in the society that provides options other than having to attend actual stores and having to sit in front of large computers to shop or converse. If a site is not convenient to use on the small screens, this can potentially mean many users will be lost.

Are you planning to adopt responsive design or develop a new site, then this place is precisely what you are looking for. Being professionals our designers are capable of understanding your needs and coming up with satisfactory solutions.

Surely you’re familiar with the term known as ‘Responsive Web Design,’ but allow me to give you an overview or definition of the term.

Responsive web design makes the web page adapt and be relevant and well formatted in the various devices such as the PCs and the mobile phones in order to minimize the work of creating a different website and to provide a better experience to the users.

What are the benefits of engaging in responsive web design services ?

• Increased Traffic
• Enhanced User Experience
• Improved Google Ranking
• Higher Conversion Rates
• Cost-Effectiveness
• Time Savings

Must Read: Have a Look at The Top Mobile App Development Tools Before you Build your Next Application

1) More traffic:

Consequently, while in 2022 lack of the proper design can result in one’s loss of visitors, the same can be said about lack of the proper user experience. Adobe said especially, 30% users are ready to

leave that particular website if it is not properly displayed on their device/location.

Also, if a site takes a long time to load, 41% of customers can leave that site. These problems are the same affecting traffic, but they do reduce your brand value and reputation.

2) Enhanced User Experience:

The user experience is essential because it guarantees several return visits to your website.

Mobmaxime’s Web usability solutions help your site be navigable with optimum performance across all the interfaces.

Easy to navigate and buttons and menus make the visitors happy and they come back to the site again and again. With having one good responsive design which provides the same appearance across the different browser sizes, you are ensuring a good/enjoyable experience thus boosting up the traffic. High-quality traffic translates to improved conversion from the targeted traffic into customers which in turn boosts the revenue.

3) Improved Google Ranking:

Interestingly, have you ever searched beyond the first page in doing a Google search? At least getting to the first page boosts your chances of getting to the potential customers. Techniques in website development make your site effectively navigable in mobile devices, a consideration preferred by Google and beneficial in enhancing the ranks together with other SEO variables.

• Mobile-Friendliness:

  The website must be able to reload different screen sizes of various devices such as tablets and hand held phones which is achieved by adopting a responsive website design strategy. One of the most important factors due to which Google gives more preference to those sites which are compatible with mobile, it improves the site’s ranking in the mobile search.

• User Experience (UX):

  The screen adaptation results in better click-through and conversion rates, which, in the context of SEO, are also the better signs for Google’s ranking factors.

• Page Load Speed:

  In most of the cases, the elements of a responsive website tend to load much faster compared to those of a separate website built for the portable devices. Google had stated that it includes the speed of a page as one of its ranking factors; this is another advantage of using responsible design for your site.

• Reducing bounce rates:

  You are less likely to lose the visitors the moment they access you r website if you incorporate a design that is both flexible and easy to use. Lower bounce rates inform Google that your site is credible and relative to users, which in turns benefits your possibilities of ranking higher.

• Social Sharing:

  It’s easy to share and to get people to link back to your website since it is attractive and can be viewed from desktops and other gadgets. This in turn increases the chances of sharing on social networks leading to backlinks which are greatly valued by Google.

4) Higher Conversion Rates:

Traditionally it is seen that mobile devices are used for browsing through the products and services’ information, but laptops and desktops are used for purchasing products and availing services. In essence, a well-executed strategy on the subject let the visitor move from one device to another without interruption.

This consistency also helps build trust that users have when visiting your business-oriented, responsive website, thus improving the conversion rates.

5) Cost-Effectiveness:

When you create a website that is friendly to both desktop and mobile users, you will only be dealing with one version and; therefore, easy and swift to update your site. Usually, when a responsive version of a website is developed, there will be a single Admin area where all the site’s content can be accessed with equal ease.

In addition, because you will not be relying on a separate in-house web development team to make changes to the website- and subsequently update it, maintenance costs will be less.

Also, frequent updates for a site can also make it rank way better on Google, just between us.

6) Time Savings:

Before the popular use of adaptive design, it was for some reason essential to have different versions of your website. But to my mind, this approach outlined certain complicated issues. First of all, it was unprofitable, and second of all, it required extra efforts from your digital marketing team when revitalizing the website.

This means that after you have transformed your web design to be responsive, you will only be maintaining one version of the website. Isn’t it more advantageous to have a website that could be updated with something new and managed in an organisational manner? As it can be seen, integration of such and such updates also allows for minimization of costs since there are no additional processes involved. Time is indeed money, as the cliche would have it.

In the case of initiating RWDP at UX studio, then only qualitative design and research activities are performed. In our work, UX/UI Designers work hand in hand with UX Researchers, making it possible to conduct design experiments within the target audience in a very short time.

Directing a web development team will also guarantee that some of the features you have designed are possible to develop and also

makes the web development team begin working on your product earlier. This streamlined approach helps us to launch new designs as quickly as possible.

It means you actually must know there is a difference between Mobile Responsive Web Design and Mobile Friendly Web Design.

What is the distinction between Responsive Web Design and Mobile-Friendly Web Design?

Responsive websites are usually the reduced copy of the desktop site, which does not seem to be optimal. While, there are responsive websites which resize some of the significant parts and components in relation to users’ screen size for improved experience.

However, one must learned that the decision to follow the responsive web design does not mean that the ‘mobile first’ strategy is chosen. It is a fundamental distinction in regards to the perspective chosen by the designer to construct the site starting with the small screen and moving up or vice versa.

At Mobmaxime, there is a strategy of designing with a focus on how it will look like on mobile devices as this increases the

experience. It enables us to create device screens of lesser size and the common desktop screens simultaneously. This way, all the design aspects such as font size, content positioning, and buttons size can be coordinated providing the same user-friendly look and feel on every channel.